BY STEVE MEISTER
One of my favorite SNL sketches is about a product experience – specifically a product experience for seniors. The sketch is a spoof on the Alexa device from Amazon, but altered to be usable for the octogenarian crowd. Adjustments include a much louder voice, being able to respond to names other than “Alexa,” and an “uh-huh” function for long, rambling stories. Comedy aside, this sketch highlights an important consideration for product designers: who we design for matters, and if we’re not careful, our designs can unintentionally alienate the users.