BY DEVIN MOORE
The vision was a durable, easy to use device that illustrated the differences between competitive products. Our proposed solution was a friendly, engaging competition amongst sales reps and their customers: nurses and doctors. The objective was simple: insert a catheter into a device that measures force, and display the results on a tablet through an app. Then compare the result to a competitor’s product to show the audience the clear difference. The outcome: true customer engagement and improved patient care.