THINK.

Kaboom!
Northstar

Northstar

BY MARK MONEYPENNY & DEVIN MOORE

If you’re lost, just look up.

At Big Bang, our clients challenge us every day to deliver rich and inspiring product experiences, and a vital piece of these experiences is the client’s brand. The product development process contains countless decision points, and at each of these decision points one option can direct more towards the brand than the others. Making the right choice can be complicated by many factors, like deadlines, outside input, as well as the often microscopic differences between each option. We’ve developed a guide to making these decisions called Northstar. So at every decision point, we just look up.

Read More
Agile, product development

Using Agile as a Catalyst for Innovation in Product Development

BY DEVIN MOORE

Improving innovation content is essential to our business, as our clients expect ever more innovative solutions to rather complex problems.

 

A few years ago Big Bang began using Agile and Agile-like processes on our hardware programs that included digital interaction and GUIs. We have come to appreciate the user focused exercises and problem solving. In addition I am convinced that Agile processes can be a platform for innovation, essential as technology becomes integral to physical products and we are asked to deliver more and more inspiring product experiences.

Read More
Page 2 of 212