BY MARK MONEYPENNY & DEVIN MOORE
If you’re lost, just look up.
At Big Bang, our clients challenge us every day to deliver rich and inspiring product experiences, and a vital piece of these experiences is the client’s brand. The product development process contains countless decision points, and at each of these decision points one option can direct more towards the brand than the others. Making the right choice can be complicated by many factors, like deadlines, outside input, as well as the often microscopic differences between each option. We’ve developed a guide to making these decisions called Northstar. So at every decision point, we just look up.