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Effective Swim Lanes

How to Create Effective Swim Lanes For Your Next Big Team Project

 BY ERICK RIOS, TIM GASPERAK & DEVIN MOORE

Here at Big Bang, we typically build our swim lanes at the end of the Foundation Phase. It’s at this point that we typically have a deep understanding of the product’s vision and user, and are ready to begin implementing the plan with the larger project team. The swim lane exercise itself is scalable, in both complexity and team members, but generally includes 4 steps:

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Swim lanes illustrate designing a user experience

How Creating Swim Lanes Guides User Experience Design

 BY ERICK RIOS & DEVIN MOORE

Every time you use a device, whether it be as simple as a postage meter, or as complex as a blood gas analyzer, there is a team behind the design who gave quite a bit of thought as to how the machine is being used. How is digital information displayed? How do touch screens capture interactions? How are users already “trained” to interact with current technology? Every detail, from how print heads move, to how cartridges eject, doors securely lock, etc. are considered. And one of the most important considerations is the actual experience the user will have with the finished product.

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Experiential Brand Language Senses

Experiential Brand Language

 BY MARK MONEYPENNY & DEVIN MOORE

Don’t leave a brand to chance.

The River Stone Phenomenon: Have you ever picked up a river stone and held it? There is something about the shape, smoothness, and warmth/coolness of the rock that feels good in your hand. These characteristics create a cause and effect relationship. An experience is created and the effect is a calming emotional connection. We don’t know why exactly it feels that way, but it’s just right.

 

This phenomenon is very present in products. Attributes that users aren’t conscious of can often define the experience of a product. Our senses ignite in the very first moments of interacting with a product, and if designed thoughtfully can generate a powerful experience and a lasting emotional connection.

 

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Why Big Bang - images of Devin Moore, Steve Meister and Erick Rios

Why Big Bang – Video

 BY DEVIN MOORE, STEVE MEISTER, & ERICK RIOS

The story of our success is less about the technology and tools we use and more about the team we build for each engagement. Led by senior members, each project team is assembled for the purpose of consistently building inspiring and engaging product experiences, and enduring trust with our clients.

Watch the video of what makes us Big Bang.

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display screens

Six Thoughts on Selecting Screens for Products at the Intersection of Tactile and Digital

 BY ERICK RIOS, BRIAN WONG SHUI & DEVIN MOORE

In a movement akin to Manifest Destiny, hardware (tactile product) development has increasingly been pulled into the digital frontier, creating an ever-higher demand, and expectation, for products that rely on interactive and display screens for a major portion of a device’s experience. These products bring a set of unique problems centering on their digital displays, and products in all fields can attribute much of their success or failure to a development team’s ability to choose the right screen.

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